SENIOR MARKETING COMMUNICATIONS MANAGER

                San Jose, CA | Williamcracraft100@gmail.com | Linkedin | https://www.fnsreporting.com

PROFESSIONAL SUMMARY

Marketing Communications professional with 20+ years of experience leading content and communication initiatives that improve audience engagement across digital, internal, and external channels. Grew LinkedIn audience from 1,800 to 18,000+ by improving content strategy and aligning messaging with audience needs. Skilled at translating complex technical and organizational information into clear, accessible content. Experience leading editorial planning, producing large-scale publications, and working with cross-functional teams and senior stakeholders. Known for improving communication consistency, increasing engagement, and delivering high-quality content that supports organizational goals.

SKILLS

Content StrategyBrand MessagingEditorial Planning Internal CommunicationsStrategic CommunicationsCorporate CommunicationsExecutive Communications

Digital Content Editorial Review Business WritingTechnical TranslationNarrative StorytellingNewsletter ProductionCampaign Coordination

Print PublishingMicrosoft OfficeMarketing Analytics Adobe Creative SuiteWebsite ManagementSocial Media OptimizationContent Management Systems

PROFESSIONAL EXPERIENCE

U.S. Ninth Circuit Court of Appeals, Office of the Circuit Executive                                                                          08/2020 – 10/2025

Communications Specialist                                                                                                                                                     San Francisco, CA

• Orchestrated integrated marketing communications across digital, internal, and external channels, translating complex legal and operational information into clear, audience-focused messaging that strengthened stakeholder engagement.
• Drove LinkedIn audience growth from 1,800 to 18,000+ by executing content strategy, optimizing publishing cadence, and aligning messaging with audience interests to improve reach and engagement.
• Directed content strategy and production for the circuit’s 60+ page annual report (contributing ~70% of content), synthesizing data and cross-functional inputs to ensure consistency in brand messaging, tone, and editorial standards.
• Built and managed a media relations and stakeholder communications infrastructure, including a 200+ media contact database, media guide, and advisory support to federal judges and court clerks on executive communications and public/media inquiries.

The Harker School, San Jose (2,000 students, four campuses)                                                                                       08/2006 – 02/2010

Managing Editor, Office of Communications                                                                                                                              San Jose, CA

• Led integrated content and communications initiatives across web, social media, email, and print channels, producing announcements, video scripts, and feature stories to support parent engagement and institutional communications.
• Launched and scaled 10 social media channels from inception, implementing content strategies that consistently drove rapid audience growth and increased engagement across platforms.
• Established and managed Harker News Online, a WordPress-based publication producing 300+ articles annually, leveraging analytics to guide editorial direction and optimize content coverage based on audience behavior.
• Oversaw bi-annual production of a 64-page flagship magazine, coordinating cross-functional teams, freelancers, and vendors while managing content, budgeting, scheduling, and design, contributing to three MarCom Awards Platinum recognitions.

Schools of the Sacred Heart, San Francisco, CA                                                                                                               08/2003 – 06/2006

Communications Associate, Development Office                                                                                                              San Francisco, CA

• Streamlined communication workflows within the advancement department by standardizing language, formatting, and processes for print and digital outreach materials.
• Composed marketing and promotional copy for publications, ensuring clarity, consistency, and alignment with institutional messaging standards.
• Edited e-newsletters and website content to maintain editorial quality, messaging consistency, and audience engagement across digital channels.
• Instituted structured standards for photo archiving, newsletter production, and content distribution while coordinating with web and database teams to improve operational efficiency.

Freelance News Service                                                                                                                                                             07/2001 – 07/2006

Owner / Editor                                                                                                                                                                            San Francisco, CA

• Authored marketing and editorial articles for regional publications including the San Francisco Examiner, Contra Costa Times, and Modesto Bee, delivering tailored content aligned with diverse audience and publication requirements.
• Produced full suites of promotional articles for Alameda Newspaper Group (ANG) special publications, supporting institutions such as the San Mateo County Economic Development Association and the USS Hornet Aircraft Carrier Museum.
• Coordinated a national influencer and executive invitation list of 250 CEOs and CTOs for Consumers Union’s safe website initiative, contributing to a foundational model for corporate “About” page transparency standards.
• Executed media outreach and public relations campaigns for technology clients, including securing 20 national media and analyst interviews for SkyPilot Networks and supporting startup visibility initiatives for Asoka USA, Inc.

Omniva Policy Systems                                                                                                                                                             02/2000 – 07/2001

Sales Engineer                                                                                                                                                                             San Francisco, CA

• Developed product documentation and standardized support procedures to improve clarity and usability for internal technical teams and external stakeholders.
• Enhanced marketing and sales collateral, including RFPs, sales letters, technical analyses, and product materials, supporting more effective client communication and positioning.
• Presented product capabilities and technical concepts at conventions and client engagements, translating complex information into accessible messaging for diverse audiences.
• Compiled training manuals, technical support FAQs, and external presentations to support user education, sales enablement, and consistent product communication.

Compaq Computer, Tandem Computer Unit                                                                                                                    08/1999 – 01/2000

MarCom Program Manager (Internal Communications)                                                                                                     Cupertino, CA

• Documented the development of the world’s largest NonStop Operational Data Store, translating complex technical architecture into accessible narratives for internal and cross-business unit audiences.
• Generated feature articles and internal communications content, synthesizing technical analyses and business reports to support organization-wide knowledge sharing.
• Facilitated cross-functional coordination during company events by aligning contributions from multiple departments and supporting the selection of visual and written materials for internal communications.
• Aggregated inputs from multiple technical teams to prepare the InTandem internal newsletter, verifying content accuracy and distributing finalized communications across the organization.

EDUCATION

Bachelor of Arts – Journalism

San Francisco State University                                                                                                                                                    San Francisco, CA

Technical and Professional Writing Certificate

San Francisco State University (20-month program)                                                                                                              San Francisco, CA

CERTIFICATIONS

• Intermediate Public Information Officer Certificate                                                                                                                  08/2025
• Standardized Emergency Management System (SEMS G606)                                                                                                07/2025