| Community News
Harker School publishes Harker News every month during hte school year.
The prestigious school, known for its math and science programs keeps
parents and alumni informed on news and events from the student body of
nearly 1,600 and 200-strong faculty and staff that make the school unique
in Silicon Valley. |
| Fall Gallery
In 2005, Schools of the Sacred Heart decided to put their Fall Gallery
online to save time and the over $8,000 cost of printing a high quality
publication and mailing it to 3,000 members of the community. The end
result was a colorful, flexible document that recieved approximately 1,000
visits through newsletter and web site links. Freelance News Service provided
copy, photo editing and website construction. |
| E-Newsletters These
newsletters were created on a Mac using the Thunderbird email program
to create a user-friendly document that includes internal and external
links. Web statistics show a marked leap in visits following each E-newsletter.
Downloads of pdfs and secondary page visits spike the day after each ENFO
is sent. |
| Marketing Copy
FNS has been providing high quality articles for newspapers and magazines
since 1996. Publishers include the Alameda Newspaper Group, the Modesto
Bee and Alexander and Edwards Publishing (Apartment Finance Today). These
articles draw readers to the publication to strengthen advertising numbers
and provide valuable data to readers. |
| Public Relations Outreach
In conjunction with two other public relations professionals, we contacted
about 80 news and analyst organzations for SkyPilot Networks and scheduled
19 interviews with company principals in a three week period. FNS handled
40% of the contacts and brought in both senior analysts and one of the
two senior editors requested by the client. |
| Technology Conference Outreach
The Consumers Union, publisher of the highly respected Consumer Reports
seeks to establish disclosure and other standards for those doing business
on the World Wide Web. FNS contracted to identify the top 300 legitimate
websites used by consumers, verify the company executive responsible for
web development and identify potential corporate and academic speakers.
Ultimately, the Consumers Union requested that FNS make follow up calls
to invitees to encourage attendence, resulting in a 20% success rate from
a field of 108. |
| Complete PR Campaign and
Client Presentation
Asoka Networks was debuting its powerline networking hardware and FNS
orchestrated the team that built a class-A campaign. In addition to the
campaign itself, FNS created a Powerpoint presentation used to sell the
client on the plan. |
